π My New Journey: Starting an Art Business in Australia
I officially acquired my Australian Business Number (ABN), registered my business name, and launched my art business this past September.
Painting used to be purely a hobby and a source of relaxation for me. But over time, my family, friends, and people around me kept telling me: "You’re so good! It’s a waste not to do anything with it. You should sell your work; it would definitely sell." This encouragement gave me a push.
I used to work in accounting, but had to leave due to health issues and focus on recovery. Once my health improved, I started looking for work but quickly realized that securing a new job—even a temporary position, let alone a permanent or part-time role—was incredibly difficult.
It was during this time that I strongly felt painting was my only "raison d'Γͺtre"—my purpose in life. Life is too short, and with this passion, I made the decision to seriously pursue art as a business.
π Social Media, Solitude, and The Wall of Reality
I understand that leveraging social networks is crucial for a successful business. However, I’m not very knowledgeable about social media. Living in Australia without family nearby, and only a small circle of friends, while my immediate family is back in Japan, adds to the challenge.
When I share my paintings on my personal Facebook, I receive "Likes" and comments. Friends and acquaintances express interest, asking, "What are you painting next? Show me!"
Yet, the reality is that even a $10 digital print doesn't sell.
Seeing the reaction end with a mere "Like" made it clear they weren't genuinely interested in buying art. That’s when I realized it was a big mistake to expect even a $10 item to sell just because I was counting on family and close friends.
Initially, I thought, "They’re my friends and family; surely they could buy just one piece?" But I now understand that this thinking was a major misunderstanding.
This disconnect between a social media 'Like' and a financial transaction is a huge psychological barrier. When a friend or acquaintance hits 'Like,' they are validating me as a person and an artist, offering support that costs them nothing. But the moment the price tag appears, the context shifts entirely. The decision moves from a kind, social gesture to a personal financial valuation of the artwork itself. To a stranger, my Splendid Fairywren is either the perfect piece for their wall, or it's not. To a friend, it's just a reminder of the artist they know personally. I have learned that the best customers are not the ones closest to you, but the true art lovers—the people who see a piece and feel that emotional, immediate connection, regardless of who created it. My job now is to find them.
πΌ️ Longing to Connect with True Art Lovers
I sincerely want to connect with people who are truly drawn to my art—people who look at it and think, "I need this." I want to deliver my work to them.
Gazing at a finished painting, my joy comes from imagining that this piece might soon travel to the world of a complete stranger.
Seeing that my art merchandise isn't selling online reinforces the harsh reality: the path to selling my original artwork will be a difficult one.
π₯ Never Giving Up: The Daily Battle and Resolve
I fully recognize that art is not a necessity, but a desirable/wanted item (a luxury or passion purchase).
Sometimes, I hear discouraging words from others: "It still hasn't sold, has it?" "Selling art is really tough." "Maybe you should have just kept it as a side gig."
I cannot control what other people say.
But I refuse to give up.
Every business has a beginning. When a new business opens, people don't know it exists, or if they do, they don’t understand what it offers.
My highest priority is to get the public to know my business exists and to recognize my brand.
I confront this question daily and continue with my actions:
Posting regularly on social media (Facebook, Instagram, Pinterest, X, Thread)
Writing blogs (Ameba: recently started, Blogger, Medium)
πͺ It’s a Constant Battle Against Myself
I face daily mental and emotional struggles.
Sometimes, I feel "no matter what I do, it might not work," which leads to feelings of frustration and sadness.
However, I continuously remind myself to maintain a positive attitude, telling myself: "Selling art and merchandise isn't everything. A day will surely come when I, as an artist, will be in the spotlight."
Another new battle with myself begins today.
Thank you for reading my story.
If you'd like to take a look at my galleries: http://thewildpalettebymm.com
Online shops: https://thewildpalettebymm.etsy.com
https:redbubble.com/people/WildPaletteMM